really genius is the fact that the luxury outerwear company’s peers have started building guest designer initiatives of their own. High-profile, low-commitment arrangements are the golden ratio of modern collaborations.
Today, the company announces its 2020 Genius lineup. Jonathan Anderson has joined the designer roster, but more unexpected is the expansion of the project’s framework. Rimowa, the LVMH-owned luggage company, and Mate.bike, an electric bicycle startup out of Denmark, are Moncler’s first lifestyle-brand recruits.
“Our slogan is, ‘Genius—One House Different Voices,’” Remo Ruffini, the brand’s president, said over the phone. “That means we give the voice to our designers, and the house is Moncler, but this year we want to give the voice also to our customers.” Ruffini kept the details of Rimowa’s contribution vague, but it seems certain it’s “not just another trolley” he’s talking about.
Anderson, for his part, was enthusiastic about the prospect of working with Moncler from the word go. “I said yes straight away. I wanted to look back on things I’ve done and explore them in puffer. There’s been so many times I’ve wanted to use it, but it’s incredibly difficult to do properly.
Reflecting on the first two years of the Genius Project and its would-be copycats, Ruffini said, “For me it’s the new way to work. The question is to choose the right people. For sure, especially the young generation, they’re really keen to be part of Genius. I always say, ‘Let me think about it.’ We have a quite good mix for this year. Jonathan gives to us a good completion of the bouquet, let’s say.
JW_ANDERSON RIMOWA Simone_Rocha_ Moncler Love this. Such a great concept.
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