Mom jeans made women love denim again

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American women are buying more jeans -- and especially discounted ones -- as retailers stock new cuts, colors and styles.

Denim jeans of all styles were seen during the New York Fashion Week featuring Autumn/Winter 2019 collections. By Abha Bhattarai Abha Bhattarai Reporter covering the retail industry Email Bio Follow April 19 at 2:16 PM So long, yoga pants.

“Consumers are finally starting to show interest in jeans again,” said Marshal Cohen, an adviser for NPD. “The fact that we’re seeing more relaxed fits, more comfortable styles, is what’s getting people to say, ‘Okay, I have a reason to buy jeans again.’" “There’s a lot more variety than there used to be,” said Sucharita Kodali, a retail analyst for Forrester. “Today’s denim is more comfortable and versatile than what we’ve traditionally seen."

Designer denim, which has fallen out of favor in recent years, continues to take a back seat to more moderately priced options. Specialty stores including American Eagle Outfitters, H&M and TopShop — where prices typically range from about $20 to $60 — continued to sell about one-third of all women’s jeans.

 

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Providing a comfortable pair of pants led to women wanting to wear them ..

Hummm....don't think so

'Because your not a woman anymore, you're a mom.'

It’d be nice if you got someone who knows something about fashion to write your articles.....

...and this is newsworthy because... 🍄rumpler & its cronies are ruining our country 🇺🇸 and you post this? If you want to distract us, please post stories about good happening in the world 🌎. Or pictures of puppies 🐩 (kittens 🐈 too). 🌊 fashion fashionissexist

It's like cargo shorts and parachute pants had a horrifically disfigured denim baby

momjeansca

And we wonder why we hardly breed at replacement rates anymore in the west.

Thanks for the “news”. So glad that I follow this account for the compelling “news” stories.

It's pretty

no reproduction, mission accomplished

somebody stole my EuroFashionBlue Chinos:) ah...on same day as SisFullMoonsBday416, who GiftedItAndAnotherPair LastAug26

I'm pretty sure women haven't stopped loving denim.

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