Molly Baz’s Lactation-Cookie Ad Was Banned From Times Square

Baz developed the recipe for “Big Titty Cookies” — her version of lactation cookies, which claim to help stimulate milk production — for the breastfeeding startup Swehl. The cheeky Times Square billboard promoting the collab featured the tagline “Just add milk.” Brex, the company that helped Swehl get the billboard up, told theBrex replaced the ad with a different photo from the campaign — one of Baz eating a cookie at a kitchen counter while dressed in jeans and a crop top.

The double standard wasn’t lost on Baz, whothe ad was intended to celebrate breastfeeding moms, adding, “It’s super-disheartening and infuriating to me that my, kind of, first public foray into being a public mother was one that was deemed inappropriate.”Vox Media, LLC Terms and Privacy NoticeThe novelist turned her doomscrolling habit into a high-anxiety novel that will make you clench and laugh in equal measure.

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