I first heard about VSCO girls because Dr. Phil was trending on Twitter. In a now viral video, the talk-show host played the perfect clueless grown-up, asking with just the right pitch of confusion what memes like “and I oop” and “sksksksk” mean.
VSCO girls are easy to recognize. They typically wear oversized T-shirts, tie their hair up in messy buns and sport scrunchies on their arms as bracelets. In stereotypical depictions, they carry around a metal water bottle known as a hydro flask and use a metal straw in order to protect the environment and save the turtles.
But the majority of the criticisms levelled against VSCO girls are not about substantive things—most seem to boil down to the belief that they’re annoying and uncool because they dress nearly identically, want attention and are too earnest. All of these things make others see them as justifiable targets of their derision.
The deeply entrenched cultural belief that women and their interests are silly might be part of what fuels the ire that VSCO girls face—an ire that isn’t directed with the same glee at any equivalent subculture of boys. Left unchecked, this misogynistic tendency to devalue the things that women like extends well beyond mocking a love of scrunchies.
That’s around the time when they start being treated more like women. Suddenly, they feel like their bodies and identities are not enough because they’re being judged by their peers more intensely.
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