“However shocking or new [our designs] may be, they’re always very wearable,” says Gaia, who takes familiar styles and puts his own spins on them, like the brand’s famed underwire cropped polo. “Sometimes it’s not about who did it first, but who does it the best,” he says, recalling what a close friend once said to him. “You can’t claim ownership to a miniskirt or a button-down shirt, but you can make it fit perfectly.
Now, he keeps dialogue open around how to make even better, intentional decisions around sustainability, both for the brand and himself. “I think anyone who’s paying attention is grappling with this,” he says. “I’m taking little steps, but I’m very much in the beginning of the journey of reducing my personal carbon footprint.” Gaia says he also looks at the made-to-order method as a means of building a deeper connection between the clothing and the customer.
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