remains the biggest international TV get-together of the year, and that makes Cannes in October the place where the industry takes stock. How programming is made, bought and sold is changing, as is the array of platforms that carry content. Here are takeaways fromNo show rocked Mipcom the way that “Killing Eve” or “Years and Years” did at past MipTVs. But then, as non-English-language shows and formats break out to huge audiences, buyers can be forgiven for having a more diffuse focus.
players have dominated the conversation, it was the turn of the ad-supported outfits to take center stage. With Viacom’s Pluto TV making AVOD moves of late, Rakuten TV announced an AVOD offer spanning 42 countries. Tubi said it will expand. ProSiebenSat.1 and Discovery’s Joyn will also grow beyond Germany. For content owners, the AVOD deal can be more complicated: Some platforms want revenue shares over license fees. But the net result is more buyers.
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