Mind, Brain, and Value

How do we make sense of new experiences? Ultimately, it's about how we categorize them—which we often do by "lumping" or "splitting" them.

We tend to see and appreciate the hidden "soul" in otherwise ordinary objects. And in the consumer world, this drives us to buy. Why do you love the brands you love? It all comes down to how they connect with deeper, emotional motivations.Why do we stop at some ads but not others? Or look at some billboards, but not others? It all comes down to the psychology of attention.

How did psychology become the rich, scientific field that it is today? It all comes down to electricity, irrationality, and exceptional timing.Corporations are people, too—at least in how we see their personalities.September 28, 2022 The potential for virtual and augmented reality remains huge. But first we need to understand the different ways they impact human psychology.

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