Millennials like White Claw better than wine — and it’s shaking up the alcohol industry

U.S. wine sales have fizzled for the first time in 25 years as young adults sip spiked seltzers and spirits, instead.

“Millennials are just not embracing wine with open arms compared to previous generations,” Brandy Rand, IWSR’s chief operating officer for the Americas, told the Wall Street Journal. “With the rise in low and no-alcohol products and general consumer trends toward health and wellness, wine is in a tough place,” he added.

Consider this: Last year, Bud Light was the South by Southwest festival’s major alcohol sponsor. This year, it’s White Claw. No wonder Anheuser Busch BUD, -0.62% launched a line of Bud Light hard seltzers this week.Even though the number of Americans drinking alcohol in general has been on the decline, those who are still indulging spent $167 billion on booze last year, per the IWSR data, which was up 2.5% from the year before.

Source: News Formal (newsformal.com)

DanBuk4 I prefer what ever is more affordable and tasty. I never drank wine in WA State since it was not affordable. I live in Germany and can afford the quality 2€ bottles of riesling. wine market affordable

Reminds me of when light beer made its debut, followed by malt beverages, lemonades etc. All seemed to find their place and the marketplace has endured. Grow the pie!

Flashback to the early 80s and Annie Green Springs, Boone's Farm, etc.

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