Miley Cyrus on Gucci's Flora Gardenia Perfume and Reinventing Yourself

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'I think that perfume can be something deeper than just a part of my morning ritual.' - MileyCyrus

Since October 2020, Miley has worked on Gucci’s Flora Gorgeous Gardenia Eau Perfume with Alessandro Michele. The scent embodies optimism, hope, and excitement– qualities which Miley says Michele saw in her before she saw them in herself. Here, she talks to our Editor in Chief, Mel Ottenberg about the creative process behind creating the scent and the power that scent holds.

Alessandro saw me in this soft, vulnerable, light, whimsical state that I couldn’t see. I remember the first time I ever started talking to Alessandro, I had on these glasses and, like, a big Gucci hat and all black and I was telling him, “You know, I always know when something is right for me and I don’t think I’m the right girl. I think you made a mistake. I don’t think that I represent the Flora Fantasy. I think I’m very heavy.

CYRUS: Me too, I love the fantasy. Another thing that I had recently and I didn’t really realize [shows us her notebooks]—RuPaul gave me this for New Year’s, it says “Let’s Ru This.” And then I got my WOWPresents, honey. I got my WOWPresents notes, I mean I’m so in it. I have all my notes and I write things down. This is actually my book that I use to write down my morals and my values and my potential and my purpose.

 

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