Milan’s Pilot Room PR Firm Debuts Palomar, an International Network of Agencies

— Pilot Room, a marquee PR firm based in Milan part of communication company FSB Group, is kicking off international operations via a new network-like entity.

“Pilot Room’s vision for establishing Palomar focuses on engaging partners with a deep understanding of the international landscape and extensive knowledge of specific markets to meet the evolving needs of our clients,” said Chiara Fornari, partner at Pilot Room and cofounder of Palomar.“Committed to providing integrated and effective communication solutions, Pilot Room consistently values localized PR expertise with a global mindset.

The company plans to beef up its network to tap into more markets through linking with local agencies. “Palomar aims to be the hub of this new approach to collaboration and innovation: togetherness is the foundational value upon which to build round tables capable of sharing analyses, data, KPIs, creativity and empathy to offer to brands. By bringing together a network of leading experts from around the world, we harness diverse perspectives and insights combining vertical expertise across all assets of the marketing mix, from digital to offline,” he said.

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