, who’s been a fixture of the men’s and women’s calendar for the past few seasons, CNMI has been supportive since day one, helping out with sales campaigns and buyers contacts, as well as in producing video content for digital showcases.“In terms of business, the visibility is really great. We receive plenty of emails and inquiries from around the world during and post fashion week. It has helped us – even during the pandemic.
Kapoor is one of many designers who have been supported by the fashion chamber’s Fashion Trust nonprofit arm dedicated to tutoring and mentoring young talents. At the onset of the pandemic, the Camera dedicated a large portion of its activities to offset its impact on younger brands by raising funds and sharing knowledge and expertise via webinars and talks.
The positive ripple effect on younger talents also comes from the commitment to the local fashion week by hot-ticket brands in town.
Similarly Hideaki Shikama, founder and designer of hip Japanese streetwear brand Children of the Discordance, has returned to Milan Fashion Week for three seasons in a row with digital presentations. While continuing to hold physical shows in his native Tokyo, the Italian city has gained him more visibility and he said he’s planning to show IRL in Milan once travel bans will be lifted entirely.selected Milan for the first official show of his 424 brand — albeit in a digital format.
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