Packing a Punch: “I was the champ of the world," Mike Tyson says,"and now I’m the champ in cannabis...Packing a Punch: “I was the champ of the world," Mike Tyson says,"and now I’m the champ in cannabis."The former heavyweight champion and cannabis mogul on how pot changed his life—and the secret weapon that will help him smoke Jake Paul in their fight.
“The sky is the limit,” says Tyson, who is a cofounder and chief brand officer of the Las Vegas-based weed brand. “I was the champ of the world and now I’m the champ in cannabis. We’re going to conquer the world. We want to be in every country on the planet.” Tyson 2.0’s flower is branded with names drawn from his legendary boxing career, including Dynamite Cookies and Knockout OG . But the company’s flagship product Mike Bites—the edible in the shape of Holyfield’s half-bitten ear—was developed by Tyson’s wife, Kiki.
Founded in 2021, Tyson 2.0 is wholly owned by Las Vegas-based Carma Holdco Inc., which Tyson cofounded with private equity and cannabis entrepreneur Adam Wilks. Tyson is one of the largest shareholders in the company, which also owns wrestling legend Ric Flair’s cannabis brand—Ric Flair Drip—and Grammy-winning hip-hop artist Future’s weed line EVOL.
“He’s painfully open about everything, he shares his struggle—he’s had good days, achieved greatness, and bad days,” says Wild. “That undeniable authenticity resonates with people.”
Mike Tyson Jake Paul Mike Tyson Cannabis Mike Tyson Weed Mike Tyson Ear Gummies Mike Tyson Bites Evander Holyfield Ear Tyson Mike Bites Tyson 2.0
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