Pence will hold a kickoff event in Des Moines on June 7, the date of his 64th birthday, according to two people familiar with his plans who spoke on condition of anonymity to share details ahead of the official announcement. He’ll also release a video message as part of the launch.
and advisers say he plans to campaign aggressively for the state’s conservative, Evangelical Christian voters. The campaign is expected to lean heavily on town halls and retail stops aimed at showcasing Pence’s personality as he tries to emerge from former President Donald Trump’s shadow.
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