in his long-shot, late-start presidential candidacy across a number of advertising mediums, and cranked up the spending after Democrats’ Iowa disaster left him with what he sees as a legitimate shot.
The pitch—which was posted to Tribe, a brand-to-influencer pipeline service that connects nearly 70,000 wannabe social media stars with moneymaking opportunities—makes a moderate, post-partisan appeal for potential Bloomberg collabs: “Are you sick of the chaos & infighting overshadowing the issues that matter most to us? Please express your thoughts verbally or for still image posts please overlay text about why you support Mike.
The whole gambit is reminiscent of the Bloomberg campaign’s outreach to parody Twitter account El Bloombito, run bya 33-year-old Staten Island mom who has amassed a respectable following by mocking Bloomberg’s cringey attempts at speaking Spanish. Shortly after the start of his campaign, a tech company within the Bloomberg umbrella reached out to Figueroa, she, and asked her to partner with the campaign “to create content.” She declined.
Thus far, the Bloomberg campaign’s social media arm has featured a number of bizarre initiatives, including showing followers how many
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