In time, the taskbar change might drive higher use of the updated Bing. Over 500 million people use the Windows search box each month, Microsoft's product chief, Panos Panay, wrote in a blog post.
Bing has been available from the Windows taskbar for years, and Microsoft generates revenue when ads appear in search results after people type in certain queries. Heavier use of the updated Bing could bring financial upside. Microsoft would gain $2 billion in additional revenue for every percentage point of revenue it picks up in the search-advertising market, Amy Hood, its finance chief, said on Feb. 7.
Jefferies surveyed 900 consumers about the new Bing, and of the 127 who had tried it, 86% said they were impressed or very impressed, but just 17% said they would make Bing their new default search engine, according to a Monday note to clients.can request the new version with the more intelligent Bing and the other additions by opening the Windows Update section of the Settings app and clicking the "Check for updates" button, Panay wrote in the blog post.
Source: Tech Daily Report (techdailyreport.net)
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