Microsoft nears big bet on TikTok after risky LinkedIn deal shows promise

OAKLAND, Calif. - Microsoft Corp’s potential acquisition of short-video app TikTok carries myriad risks, thrusting it into the politically fraught social media business and Sino-U.S. conflict amid increased scrutiny of big-tech companies.

Microsoft on Sunday said it aims to complete a deal by Sept. 15 for TikTok’s U.S., Canada, Australia and New Zealand operations. It is likely to have an edge in pricing negotiations as the U.S. is effectively forcing TikTok’s Chinese parent, ByteDance, to sell by threatening to ban the app as a security risk.

“Does Microsoft really want to own an app that breeds conspiracy theories in tweens?” said Hank Green, YouTube star and chief executive of educational media company Complexly. He said TikTok removes content to maintain “a certain feel”, and could face public challenges over such decisions more often under a bigger name such as Microsoft.

Some concerns may have been overblown. Microsoft has avoided antitrust and privacy scrutiny with a cautious approach to connecting LinkedIn to other products, such as Outlook, and analysts have largely viewed the deal as a success in terms of synergies. TikTok is a bigger gamble because it caters to a less-affluent audience than LinkedIn, where advertisers typically pay more to attract wealthier consumers. TikTok’s ad sales team and technology also are far less mature than LinkedIn’s were, and TikTok faces greater competition.

LinkedIn “was bought on domination of a sector, good revenue, and good margins,” said Mike Vorhaus, head of Vorhaus Advisors. “TikTok is going to be valued based on its incredible user growth and mobile advertising revenue opportunities.”

peard33 why microsoft is buying the filthy tik-tok app ?

peard33 I’m so glad Trump found a way to not embarrass himself since TikTok would have been impossible to get rid of

peard33 Bad business judgement Microsoft! You lose.

peard33 International activities of the Latin America states in combating drug trafficking in the XXI century:

peard33 The same LinkedIn deal with slowing growth? Got it.

peard33 linkedin is a site for professionals, a stable user base. tiktok caters to the social media fad where the users are just going to jump to the next thing. this is like buying snapchat or vine at their peak

peard33 Both Microsoft tiktok_us are the sons of ccp , only nuts believe them tiktokdown SpyTikTok BanTikTok Even Facebook is more honest than Microsoft

peard33 Like every other Chinese tech giants, Bytedance has a Chinese Communist Party committee on the executive board. Pictured here is their Vice-CEO in an internal meeting on how to promote communist propaganda.

peard33 The thumbnails of 2020

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