This brand came about when I was a new mom. I became concerned about what ingredients I was exposing to my children and my family. I started reading labels at that time, over 25 years ago, and not everybody was labeling. If you were using a skincare line or body care, they might be transparent with most ingredients. But when it came to fragrance listed on the label, it can potentially be a dumping ground. It can be hundreds of thousands of components and combinations of ingredients.
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