A software entrepreneur turned bike advocate, Michael Schneider doesn't deny he's all the things his critics claim: brash, privileged and unapologetic about forcing Los Angeles to build more bike lanes. Schneider, 43, heads Streets for All — the advocacy group behind the successful March ballot measure that aims to level the paved playing field somewhat in the David and Goliath story that is bike riding on the streets in car-loving Los Angeles.
Coming from the largely white, wealthy tech world, Schneider's focus on data-driven solutions and ways to scale his ideas often runs counter to the efforts of some biking advocates who have been working tirelessly on the ground for years to build consensus and support, often in low-income communities. The ballot measure allows residents to file lawsuits against the city if roads aren't repaved, favoring wealthier people who can afford to hire attorneys.
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