Miami Club LIV Caught In Power Struggle over COVID-19

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Miami's glamorous LIV is struggling

The puppeteer behind the parties and arguably the king of South Beach’s nightlife scene, LIV owner David Grutman, stopped by a few months ago to look at new upholstery, but he mostly stays away from the club at the center of his hospitality empire.

Also, a local mask ordinance requires patrons to keep their faces covered except while eating and drinking — though the governor has barred municipalities from collecting fines for violations. “We’re going to open it when we can give the right experience,” he said. “I’m not into giving half-ass experiences.”

In June, the governor gave the go-ahead for restaurants to reopen at limited capacity. With bars still under shutdown orders, people were soon drinking heavily and dancing at Komodo and other late-night restaurants. “We were allowed to reopen and bars were not, yet people were drinking like crazy at our place, so it was one of those mixed-signal things. It built up a lot of animosity,” he said.

On big weekends, LIV — pronounced like the woman’s name Liv — raked in over $1 million a night, more than half from champagne and the bling that accompanied the bottle presentations, including confetti cannons, nitrogen smoke plumes and scads of scantily dressed servers.

 

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