FILE - Mexico's President Andres Manuel Lopez Obrador , right, and then Mayor Claudia Sheinbaum , greet supporters at a rally in Mexico City's main square, the Zocalo, July 1, 2019. Sheinbaum, Mexicos ruling party presidential candidate, slipped up during a campaign speech Friday, May 10, 2024, and said Lpez Obrador was motivated by personal ambition, but later acknowledged the phrase could be misinterpreted. In Mexico it is used to describe a desire for personal economic gain.
“She went to these schools where the ‘children of ‘68’ went, they were active-learning schools run by Spanish Republican exiles, they were free-thinking schools,” recalls Antonio Santos, who has known Sheinbaum since the mid-1980s, when both were leaders of a leftist university student movement. Sheinbaum's challenge has been to construct her own image, while not stepping outside of the long shadow of López Obrador, a legendary campaigner known for his rousing speeches and chuckling, folksy charisma.What her campaign has come up with so far is a single graphic image , and a couple of slogans: the straight-forward “Es Claudia " and the somewhat catchier “Es Tiempo de Mujeres” .
But Sheinbaum has to be very careful about how she presents any new proposals, to avoid appearing to contradict or criticize López Obrador, on whose supporters she totally depends. It’s a delicate balancing act. At a campaign rally on May 16, Sheinbaum pulled up in a Chevrolet Aveo economy car with very little security, and did a decent — if somewhat reserved — job of kissing babies, shaking hands and posing for selfies with supporters.
Single mother Monica Olmo clutched her 1-year-old daughter and didn’t doubt for a moment when asked why she and others support Sheinbaum.
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