Meta’s WhatsApp Funds Its First Original Content: A Film From NBA Champion Giannis Antetokounmpo

WhatApp, the popular messaging app owned by tech giant Meta, is bowing its first original entertainment project later this month — a short film featuring NBA starAntetokounmpo, born in Greece to Nigerian parents, was named the 2021 NBA All-Star MVP and led the Milwaukee Bucks to the NBA Finals title that year.

Narrated by Antetokounmpo and his mother, Veronica, “Naija Odyssey” is loosely based on the classic Greek epic poem “The Odyssey,” depicting different moments in his life. “In Greece, my teachers told stories of travelers battling the sea, fighting to find their way home — to find themselves,” Antetokounmpo says in the voiceover for the film’s trailer . “I was on that same journey.”

“Naija Odyssey” is directed by filmmakers Nono Ayuso and Rodrigo Inada and edited by Mikkel E.G. Nielsen, who won the 2021 Oscar for film editing for Amazon Studios’ “Sound of Metal.” WhatsApp will release the film on Sept. 21 on its social media channels, YouTube and Amazon Prime Video. Why did WhatsApp commission the film? The project is really a piece of branded content seeking to capitalize on Antetokounmpo’s worldwide fame and communicate the message that WhatsApp can bring people together. “‘Naija Odyssey’ is a story that reinforces how WhatsApp helps us embrace our multifaceted lives,” said Vivian Odior, WhatsApp’s global head of marketing.

The uplifting message of “Naija Odyssey” appears in part designed to counter the narrative that WhatsApp has helped fuel the spread of misinformation and furthered societal divisions — which in some cases has

Source: Entertainment Trends (entertainmenttrends.net)

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