Meta issues new restrictions on AI-generated advertising

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Advertisers will no longer be able to use AI tools to improve their advertising on Meta platforms, the company announced this week.

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The tech giant announced that it is making changes to its AI advertising policies to limit how AI is used in possibly controversial categories. According to Meta, advertisers will no longer be able to use AI for advertising related to politics, healthcare, finance, housing or employment. Meta’s generative AI tools automatically suggest improvements to advertisements, giving advertisers more tools to try to make their ads more effective. Such improvements include adding backgrounds, text or images generated by the AI.

X, Meta’s main social media competitor, announced the creation of an elections misinformation team that will work to limit the spread of misinformation on the platform. X also recently announced that it would be allowing political advertising on the platform.

 

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