The average value for F1’s 10 teams has reached $1.88 billion, a massive increase of 276 percent from 2019. Ferrari holds a slim lead over Mercedes in its valuation at $3.9 billion. Those dollars aren’t the only cause for celebration in the high-speed sport: Its popularity saw a huge increase thanks to Netflix’s 2019 docuseries, which benefited from content-hungry viewers amid the Covid-19 pandemic. To feed its expanding U.S.
“Our business is pretty predictable on the income streams,” he said. “It’s a really good value proposition, and I generally believe that non-scripted content sports are crisis resilient, and if we do a good job in promoting it and providing a good show, which we are part of designing together with Liberty, we are continuing to outgrow other industries.”
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