He had had the final photoshoot scheduled, website ready to launch and the marketing plan prepared to initiate for a summer 2020 launch of his brand Nero."Then, well, we all know what happened," says Kevin Jaedon. At first he was devastated, for all the obvious reasons, as he sat staring out at the floor-to-ceiling boxes of swimsuit orders that decorated his apartment.
, a brand proudly owned and operated exclusively by queer POC aiming to redefine swimwear in a way that embraces all colors, shapes and sizes within our community.Standing in contrast to brands like Charlie by matthew zink, whose Instagram page reads more as a lust letter to chiseled abs, quads and glutes, Nero New York seeks to celebrate a wider — and often underserved — swath of the queer community.
Before Nero New York, Jaedon worked in the design world with gigs at Club Monaco, Ralph Lauren, Macy's and Express. He then worked for a year as a designer at Nastypig, the sportswear and gear brand with a proclivity toward the highly erotic, something that resonated for Jaedon more than the corporate world of his previous gigs.
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