“My mother was a CFO for a bank in Latin America at a time when not many women worked outside of the home,” explains Barra. “She taught me I could be anything I wanted to be.”
Through the trajectory of her career, Barra has done just this. After working in mergers and acquisitions straight out of college, Barra took five years off when her two children were young, and re-entered the workforce at Best Buy that ranged in leadership roles in finance, strategy, and operation.
Close to seven years ago, it was having this experience that prepared her to take on a more consumer-facing role at Sleep Number. “It’s been incredibly rewarding to be part of crafting and delivering our strategic transformation to a consumer-innovation company,” notes Barra. “I recently took on a newly expanded role as Sleep Number’s Chief Sales, Services, and Strategy Officer. This role brings all our customer-facing teams together into one organization as we lead the next generation of customer experience.”
Through her various leadership roles, Barra has piled on experience that she decides to pay forward to next generations. "The most important lessons I’ve learned along the way are actually ones my parents ingrained in my very early on,” shares Barra. “Embrace your ambition; in fact, be unapologetically ambitious, [and] work very hard — earn your seat at the table.
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