Meghan and Harry Are Stuck in a Risky Mid-Pandemic Rebrand

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After a flurry of beautifully costumed final engagements, Harry and Meghan have officially left the Firm, and as of April 1, they are no longer “working royals.” They’ve said farewell to their Sussex Royal Instagram account, as they will no longer be using the brand, and they’re settling into their new home base in Los Angeles, where their new, Hollywood-adjacent advisors are based, just ahead of Meghan’s Disney+ premiere as narrator of the wildlife documentary Elephant. They’re poised for their next act—or at least they were, before the advent of covid-19.

Trickier will be anything that veers outside of the classy environs of discreet books and high-end documentaries.’s source said that Meghan is considering relaunching her lifestyle site, The Tig, and even potentially developing a kitchenware line. “Potentially” is doing a lot of work there, but in fact, there’s precedent to suggest that Meghan could pull off a lifestyle pivot, if she wanted.

not to be seen as cashing in on their position, there’s a long history of commercial appetite for royal associations. According to, in the second half of the 19th century, the royal family was plastered all over the new products flooding the market as the result of the Industrial Revolution. Nationalistic imagery was a popular way to market British goods, and the Windsors are nothing if not nationalistic imagery.

And so instead of rolling out their new lives with a flourish, the couple has launched out of the monarchy into a holding pattern. Only time will tell how their new brand fares in the wake of coronavirus. Maybe at the very least, the British tabloids will get a little perspective

 

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It’s only “risky” because of op-eds like this one

won’t somebody please think of the royals :(

thoughts and prayers

IDGAF.

Holy shit who cares

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