Now, the infamous celebrity gossip account, which bills itself as “curators of pop culture,” has its own parody: MeetTroix Moi looks like its older sister Deux, with sans serif block letters, Instagram highlights for star spottings, and a grid full of celebrity memes. But Troix’s meme’s are lo-res, and its brand of celeb gossip is either mildly deranged, like, “Just saw Harry Styles having lunch with Queen Elizabeth II in LA.
NYLON spoke with the elusive founder of Troix Moi about how the account came to be, their favorite fake celeb sightings, and what’s behind people’s Deux Moi obsession.I cannot stress enough how little time or thought went into the genesis of Troix Moi. It really began as a joke amongst friends. We would send each other fake “spotteds” — the more absurd the better — and then I created the account as a continuation of that inside joke.
There are also longer bits that people catch on to and perpetuate — there’s a "Cousin Craig” runner, and “anon please, I am Bradley Whitford" makes me laugh a lot.
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