Silver, however, is a notable exception. A growing body of scientific research suggests that bygone civilizations, from the Han Dynasty to Ancient Greece, may have been onto something when they used the lustrous metal to heal wounds and fend off infection. Today we know that silver is a potent antimicrobial agent, one that prevents and reduces infection by breaking and entering into bacterial cells before wreaking havoc with their DNA, leaving the microbes unable to replicate.
Argentum’s range of silver-powered skincare products includes face oil, body lotion and a cleansing bar that doubles as shaving soap. It made perfect sense for Joy Isaacs to include the element in her delightfully stylized skincare brand,. The use of silver boosts tissue regeneration and skin elasticity while working as an antioxidant and antibacterial agent. These qualities make products like La Potion Infinie something of an anti-aging all-rounder.
“Men get excellent results with these products due to silver’s natural antibacterial and anti-inflammatory properties,” says Isaacs. “A razor harbors unwanted bacteria and silver has an uncanny ability to heal razor-related skin issues.”Isaacs did not use any old form of silver, though. “Many products on the market contain silver but not all are created equal. Colloidal silver is the generic term for substances with silver particles in suspension,” she explains.
While many skincare products use colloidal silver, Argentum employs silver hydrosol, which ensures the ingredient’s purity. To date, Isaacs has found just one manufacturer that can produce the key ingredient to her exacting standards. “We use this raw material in large volumes as we replace the entire water content of our products with silver hydrosol,” she says of the range, which includes an oil, a new silver clay mask and a cleansing bar, Le Savon Lune, that moonlights as a shaving cream.
For those who are less interested in scientific credentials, there is the poetry of silver, as expressed through Argentum’s metaphysical manifesto and rather trippy on-pack illustrations. The ancients saw silver as a symbol of purity, clarity and strength, and championed its association with the moon .
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