where fans are encouraged to connect over shared virtual drinks and outfit their avatars in custom festival fashion pieces. Among Alexandra's digital designs, you'll find a pair of watermelon earrings with an Absolut cocktail charm, resembling her favorite drink: a dirty martini.
"What I love about the metaverse is there's no restrictions on what's possible," she says."If it's a shoe, it doesn't have to be comfortable. If it's an earring, it doesn't have to be lightweight. I could just make it total fantasy and that's a dream as a designer." Fantasy could soon transcend into real life: Susan Alexandra now plans to foray into the shoe category."For the metaverse [project], I made these shoes and they have an Absolut cocktail heel," she says."And I'm like, 'OK, I'm dying to do shoes now.'"
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