BERLIN — Korean-backed German brand MCM is further pushing its transformation into a full fashion brand with underwear and loungewear.
With an eye on the $1 billion revenue mark, the company has seen expansion under creative director Dirk Schönberger, with the first full ready-to-wear collection and new experience flagships opened in Berlin, Los Angeles, Tokyo, Munich and Vienna this year. Starting in mid-January, MCM will launch its first underwear and loungewear collections in the brand’s stores and online shop. According to the company, it’s also MCM’s entry into the first ethical and ecological collection.
MCM is further pushing expansion with a venture into jewelry and more flagship and experience stores to open in the U.S., Asia and the Middle East.
WTF.
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