One glimpse of the potential for McDonald’s could be seen at a recent event Dynamic Yield hosted in New York, where it’s now based. Well over 200 attendees from across the retail industry, including Barnes & Noble and PacSun, gathered to learn how they could market and sell to consumers on a personal level. McDonald’s global CMO Silvia Dias Lagnado was a speaker.
Other app reviewers have complained about the app freezing at times, the clunky process of accessing deals, or problems identifying the right location when they try to order on the app. Meanwhile, the integration between McDonald's mobile app and its in-store kiosk is for now pretty much limited to when you try to redeem deals sent to your app, and that process requires several steps to accomplish.
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