McDonald's enters the plant-based burger wars, setting up a showdown with Burger King

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McDonald's plans to test a Beyond Meat burger in 28 Canadian restaurants.

, a plant-based burger, in Canada. Rival Burger King is already several steps ahead. It launched its own meatless burger nationwide in August, following the lead of Carl's Jr. and White Castle.offer fast-food chains the opportunity to attract different customers, including the growing population of consumers looking to reduce their meat intake. Like Burger King, McDonald's will cook veggie burgers on the same grill as meat.

, pulled back from selling Beyond's sausages and burgers in all provinces except British Columbia and Ontario as the limited-time offer expired. Beyond Meat CEO Ethan Brown said in June that the company has the ability to supply the nation's largest fast-food chains, as long as wider distribution is thoughtfully planned.— which owns McDonald's chicken nugget processor — is a more likely nationwide launch in either 2020 or 2021.

McDonald's also has ties to Beyond. Former McDonald's CEO Don Thompson was an early investor in Beyond and sits on the company's board.

 

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BobPisani BeyondMeat IPO was a massive success despite the fact their “meat” is a witch’s brew of chemicals which to us taste bland and nothing like REAL meat.

BobPisani Moobs!

BobPisani Because Beyond Meat is paying them for product placement

BobPisani Nicely put, plant based food as it is, no additives and flavouring.

BobPisani Fake meat is probably more profitable to sell than real meat 😬

BobPisani Burger kings busiest restaurant went from selling 30 a day to 20. No one wants this stuff.

BobPisani $BYNDQ

BobPisani Maybe because they serve such poor beef they think vegataterian will be better?

BobPisani As these people claim that plant=based meat has no meat, but tastes just like meat (cooked in meat juices) then how would anyone know it wasn't actually meat, and how would anyone know that meat products weren't meat!

BobPisani Fake meat gives men boobs. 😕

BobPisani Estrogen is not good for humans!

BobPisani Tastes like dog shit. Tried it but will stick with the real thing.

BobPisani The quality of plant based meat is trash! Look at the estrogen.

BobPisani What good is it? Plant based fast food meat is chock full of salt and fat. There's not much healthy there at all.

BobPisani Tried a vegan hotdog once-was the most disgusting despicable thing I’ve ever eaten. Never again alwaysacarnivore

BobPisani because some of us DON'T EAT COWS

BobPisani So everywill be ready for soylent green.

BobPisani Watch the movie ' The game changers'. That has the answer

BobPisani

BobPisani because there are those of us who do not care and actually would prefer it does not emulate meat, but a product like this is targeting a meat eating audience, to show them that they can be satisfied with something that isn't actually meat.

BobPisani If you want fast food to be healthy you are a terrorist.

BobPisani Within a year this fad will be over and off the menu.

BobPisani Bob Pisani! Love your factual reporting. Big fan

BobPisani What's wrong with beet juice?

BobPisani Answer:FOMO

BobPisani Hi Bob! Good piece. The EASY ANSWER from consumer: people will try and order the plant based because it MIGHT be better for them or planet...PUNDIT: However.. with fries, plastic cups (straws), paper, etc...it does not do people or planet any better...just sayn'

BobPisani For buzz

BobPisani Less meat = less cancer

BobPisani I unfuckedyourplanet birdbitchhows

BobPisani Uhhhh let me think......$$$$$$?

folks, they are cheaper than regular beef. the profit margin widens for them to serve these meatless burgers. they don't serve these for the greater good.

🤮

Both will fail. Nobody wants this and it's weird how these company's try to push this at the same time the whacked out left promote eating less beef for the sake of Global Warming or Climate change or whatever they're calling there 'settled science' now.

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