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McDonald's considering $5 meal deal to lure back inflation-hit customers

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McDonald's is reportedly mulling a $5 meal deal in an effort to lure back inflation-plagued customers as sales at fast food restaurants dip due to consumers eating more meals at home.

McDonald's Corp. is asking its U.S. franchisees to consider offering a $5 meal deal in an effort to convince price-conscious customers to return as fast food restaurants see sales dip due to inflation driving more folks to eat at home. The proposed combo could include a McDouble or a McChicken along with fries and a drink, people familiar told Bloomberg, which first reported the plans. The outlet said this is the second time McDonald's has floated the budget option to U.S. store owners.

McDonald's, which has a higher exposure to the lower-income cohort, saw its global sales growth slowing for the fourth straight quarter. think it's important to recognize that all income cohorts are seeking value," CEO Chris Kempczinski said last month on a post-earnings call. GET FOX BUSINESS ON THE GO BY CLICKING HERE McDonald's shares were up about 2% at $272.80 following the news. The company did not immediately respond to FOX Business' request for comment. Reuters contributed to this report.

 

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