Imperial Beach Mayor Serge Dedina did not mince words in 2017 after yet another spill from Tijuana’s broken wastewater system contaminated local beaches.Dedina pushed for answers from U.S. and Mexico officials, and got none that were satisfying. So he sued the federal government in 2018 and was later joined in the lawsuit by Chula Vista and the Port of San Diego.“We didn’t have anything to lose,” Dedina said. “We’ve lost our beach.
“And so, I just think what we did was we connected the spirit of the community, because is a very grassroots, a very friendly, unpretentious town, and then that culture has infused the city,” he said. “The city is now in lockstep with the community.” That is reflected in the colorful crosswalks along the busiest streets and the empty lots that have been transformed into recreational spaces.
The U.S. pledged $350 million and Mexico about $144 million to replace failing sewage treatment facilities in Tijuana. His advocacy for clean water and addressing sea-level rise has even inspired others to run for office, including Paloma Aguirre. She got a first-hand look at Dedina’s environmental efforts when she worked for him at Wildcoast and joined him as a council member in 2018.
“ gets his fingernails dirty a lot,” said Dave Frink, executive director of the Imperial Beach Arts Bureau. “Things were improving just on the attitude of the populace. But when he came in, he really had a different attitude about things. If people wanted to do something positive, his first response was, ‘Yes, we can make that happen,’ which is really important.”
Imperial Beach, with a population of about 26,100, most of whom are predominately low-income families, deserved better, he thought. He ran for office with a hyperlocal lens to restore the city into a safe, vibrant and inviting community.
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