Hello Kitty waves next to a Hello Kitty-themed bullet train unveiled in Osaka, Japan, on June 30, 2018. Mattel Inc. plans to make toys and other products based on the Sanrio Inc. character. Mattel Inc. said Tuesday it had signed a licensing pact with Sanrio Inc. to design and develop products based on Sanrio’sThat will add to a Mattel stable that includes the iconic Barbie doll along with Fisher-Price toys, Hot Wheels and American Girl dolls.
“We’re excited to bring the Supercute world of Sanrio to life through toys that will allow for fans of all ages to experience Hello Kitty and Sanrio Friends in new ways,” Janet Hsu, Mattel’s chief franchise management officer, said in a statement. Terms of the deal were not disclosed. Mattel has said that it is not at fault and that the fatalities stem from the sleeper being “used contrary to the safety warnings and instructions.”, Mattel will develop toys, dolls, play sets, games, plush toys and other products based on Hello Kitty, Keroppi, Chococat, Badtz-Maru, Little Twin Stars and other Sanrio characters.
Camilla Yanushevsky, an analyst with CFRA Research, said the licensing deal did not prompt her to change her “hold” rating on Mattel’s stock.
Mattel is on its last breath.
You'll never be able to recapture the magic of 1977-1983 Sanrio's Sorry
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