By Kristin Broughton Close Kristin Broughton Aug. 10, 2020 5:08 pm ET Online-dating firm Match Group Inc. is giving users new features to woo each other via video call, providing the company with additional income streams as the coronavirus pandemic changes courtship behavior.
“We’ve got a lot of users, and I think there’s more we can do with them,” said Mr. Swidler, who is also Match’s chief operating officer. “And ultimately there’s more we can charge them for by giving them more to do on the platform.” The company’s first-time subscribers increased about 15% between late February and the end of July, as users sought ways to date while staying at home. Average subscribers at Tinder, the company’s most popular app, grew 3% from the previous quarter to 6.2 million as of June 30.
The video features kept users active on Match’s apps during the early stages of the pandemic, when in-person dating wasn’t an option, said Benjamin Black, an analyst at advisory firm Evercore ISI. That’s still the case in much of the country, even though many states have eased coronavirus restrictions, Mr. Black said. “It’s an important aspect right now to keep folks tethered to the brand,” he said.
Very very impressive and creative 🔥
Icebreakers? In a time of global warming?
Oxford comma, please.
Warning ⚠️ tomorrow $HPTY stock will be heading north. Today 350% up, pretty sure tomorrow more than~~1000%
Smart.
It's been my experience on dating apps that dick pics are the ice breakers
👨🏽🦲🔫💀
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