Marsha Blackburn Calls for Investigation of Google over YouTube Ads Enabling the Tracking of Children

Google-owned YouTube’s advertising practices on children’s channels have come under scrutiny for potentially enabling companies to track children across the web, raising concerns about children’s online privacy. Sen. Marsha Blackburn is calling on the FTC to investigate the tech giant for possible violations of children’s privacy.

However, recent findings have reignited concerns about YouTube’s advertising on children’s content. A Canadian bank, BMO, ran an ad campaign on YouTube targeting Canadian adults for a credit card. The ad was also shown on a Barbie-themed children’s video on the “Kids Diana Show,” a popular YouTube channel for preschoolers.

The report’s findings have prompted Sen. Marsha Blackburn and Sen. Ed Markey to send a letter to the Federal Trade Commission , urging it to investigate whether Google and YouTube had violated COPPA. The senators expressed concern that the companies may have tracked children and served them targeted ads without parental consent, facilitating the vast collection and distribution of children’s data.

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