1. Build a personal brand worth following on social.Consumers go where they trust. Accordingly, entrepreneurs with large social followings typically find the most success in marketing their products - simply because their followers trust them. But, you don’t need to start with thousands of followers in order to make this work. Instead, focus your attention on establishing a rapport with the followers youhave.
This more relational, one-on-one type of marketing is more likely to convert, simply becomes it’s more personal. Finally, make sure you or your team is allocating time to produce content on behalf of your company for clients to engage with. This content needs to be value-first, and created specifically for your target customer.
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