, a new report shows how the volatile sector is just one part of the broader M&A story of marketing.
According to Results International partner Julie Langley, identity resolution was a “major area of focus” last year. According to the report, private equity continued to invest in the marketing sector and accounted for nearly a quarter of all deals and increasing deal volume by 94% over its 2017 total. However, there were also new players: major brands. For example, McDonald’s acquired the speech-based AI company Apprente to improve the fast food chain’s voice technology and Dynamic Yield to boost online personalization.
Source: News Formal (newsformal.com)
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