IN HIS SPARE time Mark Zuckerberg likes to run. In 2016 Facebook’s boss pledged to cover 365 miles that year and, ever the overachiever, completed the challenge by July. He does not practise martial arts, but his almost discomfiting poise could lead you to mistake him for a master of something like aikido. That would be appropriate, for in his professional life Mr Zuckerberg is trying to turn his opponents’ energy against them.
Mr Zuckerberg expects migration from the online “town square” to a digital “living room” to continue; stories may soon outnumber posts on Facebook’s newsfeed. The plan is to build it around WhatsApp, which already offers secure texting. It would let users find each other, pay digital and offline shopkeepers, or purchase a cornucopia of online services—perhaps one day using Facebook’s own currency. In time, the thinking goes, it may become as indispensable to Westerners as WeChat is in China.
That is just as well, for “platform shifts” are tricky. Microsoft did not see smartphones coming and Facebook itself almost missed the rise of mobile apps. To succeed, it must clear a number of hurdles. The first is technical. Facebook wants an Instagram user to be able to send a note directly to a friend on WhatsApp. Creating a common phone book for these services, with a combined total of 2.7bn users and different source codes, presents a knotty problem for programmers.
Lastly, there are the entwined issues of privacy and competition. Mr Zuckerberg accepts that a lot of people dismiss Facebook’s sincerity here—his recent article in the Washington Post, imploring governments to regulate social media, notwithstanding. It will continue to collect plenty of data. Integrating these, and the underlying apps, could in turn enable Facebook to convert its dominance in public social networking into power over private messaging.
mjamme I thought he was going to focus on protecting our privacy.
As if whatsapp will say no to westerners. It is getting progressively more stupid for Mark.
Smiling to the Bank with every Invention.
We already have it... WhatsApp. And Facebook owns it.
he already did it its called facebook
Whatever superior is going to be copied. Wechat is apparently a better product than Facebook。 But how Facebook is going to incorporate payments into its platform? Banks won't allow Facebook to intrude into its own turf.
is that a step forward or a step backward if USA needs to mimic what China has....
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