Mario Dedivanovic Comes Full Circle With the Launch of His Own Brand, Makeup by Mario

Author:Stephanie SaltzmanPublish date:Oct 1, 2020In my four-plus years helming Fashionista's beauty vertical, I've had the honor of interviewing and profiling scores of the industry's most impactful and accomplished professionals.

Every time I've witnessed Dedivanovic speak to press — whether in a one-on-one interview or to a group of more than 50 editors via Zoom — he begins by requesting that anyone quoting him be sure to "clean up" his words because he's so conscious of making each one intentional, clear and grammatically correct. And then, he proceeds to speak with such intention, clarity and grammatical correctness that he renders that plea completely unnecessary.

The collection is, in many ways, a love letter to his own life's work. The initial Makeup by Mario drop comprises a matte powder eye shadow palette, two metallic powder shadow palettes, a liquid "manipulator" for the metallic powders, three color correcting and priming kits for the eyes, three metallic powder highlighters, one pigmentless highlighter balm, two eyeliner pencils, one brightener waterline pencil, one liquid eyeliner, five cruelty-free makeup brushes and makeup wipes.

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