Marine Serre Talks Tech, Textiles and Her Eclectic Approach to Fashion

“Tomorrow is another day,” said Marine Serre, a designer whose eyes are riveted on the future no matter what she’s doing — designing, upcycling textiles or using CGI to create sci-fi fashion films.

“When I do movies, I’m really free. I can let my imagination go, and not think so much about the commerciality of the garment. I think it’s a really great way to speak to people,” Serre told WWD in an interview last year. “I finally realized that by making a movie, any sort of movie — with or without CGI — I could connect better with people, even with people who are not at the show. Also, there are things that you can’t do physically,” that you can do in film.CGI figures big in her work: Models’ eerie eyes resemble embers; flowers like colored moths fly out of mouths while red fruit pops from plants in the designer’s many films, which have a “Mad Max,” or “Blade Runner” sensation.

She’s forever on a budget, and believes that’s “a really good thing. I think it’s in the DNA of the brand to have constraints in everything we do. It’s the same when we are upcycling. It’s part of my way of creating. I don’t see that as something difficult. I actually want to embrace the fact that we have limitations. Of course, it’s not perfect, but nothing is ever perfect anyway,” she said.

About half of her collections are made from upcycled materials — silk scarves, bedsheets, overproduced jacquard towels and vintage crochet tablecloths –— and she has great respect for the past lives of the materials she uses. Serre added that when she started upcycling, she used vintage materials, but it became too expensive. She’s since opened her arms to more humble, everyday textiles. “I think that helped us to bring the story to more people, which I think is very important.”

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