Maria Grazia Chiuri on How Dior Is Coping in the Time of Coronavirus

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With the coronavirus pandemic placing millions of people around the world under lockdown, Dior’s creative director shares her thoughts about the future, and how she and her team are coping with the crisis.

I’m writing this from my home in Rome, where I have been working since the end of March to be closer to my family. It’s a strange, scary time for my home country, but it’s made me even more proud to be Italian. During the coronavirus crisis, I’ve been humbled to witness the dedication of our doctors and nurses, who I would like to thank from the bottom of my heart. Our innate sense of being Italian has helped us feel close despite our distance. It will help us get through these terrible times.

We’ve been working in isolation for several weeks now. We share things via FaceTime and WhatsApp. Honestly, though, it’s not so easy. To have an idea and make a sketch is one thing, but our work is practical. It’s always a very involved, hands-on process. Recently, one of our Baby Dior workshops in Redon, Brittany, reopened in order to make masks. I’m very proud of the whole fashion system. So many industries are using their knowledge, capacity and resources to invent and make things that the medical community currently needs. I’m really happy that the fashion world has reacted to this situation by immediately starting to produce masks. Not only the big brands such as Dior, Armani and Prada but also smaller companies.

 

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