MILAN — Fashion cycles seem to last around five years, contends Marco Bizzarri, but he is more than ready to challenge this assumption.
“Both Alessandro and I are in love with the Gucci brand. Alessandro is Gucci, he could be called Alessandro Gucci, he’s worked for the brand [since 2002 when he joined the design studio] and in this centenary year for the label, we could say it’s the Year Zero and we are paving a new path,” mused Bizzarri, who in February firmly shut down rumors that he was headed to Ferrari as CEO.
Bizzarri said he and Michele are in “even greater sync” than in 2015, when the executive that January promoted the designer to the top creative spot, with the goal to make Gucci more directional and the brand’s shows must-sees, building a culture of “empathy, joy and not fear” for the company. The process will be completed by the end of the year, but Gucci parent Kering does not disclose how many wholesale accounts will finally be closed. “We changed our relations with e-tailers turning them into concessions, the same with travel retail, we reduced the number of outlets and reduced doors at Neiman Marcus, Saks, Bloomingdale’s and Nordstrom,” clarified Bizzarri.
Bizzarri did not wave away the lessons learned in the year of the pandemic. “We did not push events or our commercial communication, but focused on our people internally and externally, cementing our values and our culture — it’s easy to talk of values and people when everything goes well, but it’s something else entirely when problems and outside conditions influence you. I’m pleased with what we did. Compared to our competitors, we were understated, but we put people at the center.
Bizzarri admitted “staying home was difficult” during the peak of the pandemic, when he felt “like a caged lion.” He recalled how he traveled and met 3,000 people to communicate the new Gucci strategy when he first joined the company. “Surely virtual [assets] will always remain important, you cannot go back in time, but the interpersonal exchange is something else entirely.”
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: latimes - 🏆 11. / 82 Read more »
Source: Variety - 🏆 108. / 63 Read more »
Source: Fashionista_com - 🏆 474. / 51 Read more »
Source: Fashionista_com - 🏆 474. / 51 Read more »
Source: CNBC - 🏆 12. / 72 Read more »
Source: wmag - 🏆 723. / 51 Read more »