"Qué Chimba," which loosely translates into"how awesome/cool," was directed and produced by the Colombian singer-songwriter alongside his creative director and photographer Cesar Pimienta/TesOne.
Recorded on a cell phone, the clip was shot on the streets of Prague and Munich while on his 11:11 World Tour, which was later postponed due to the coronavirus pandemic. According to a press release, the idea was to"bring the music of his native Medellín, Colombia to the European streets."his foundationAdditionally, Maluma and his foundation have begun the initiative"Qué Chimba Quedarse en Casa " to encourage Colombians to stay indoors and help prevent the spread of COVID-19.
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