Big brands like Moncler, Jack Daniel's, Colgate and Estée Lauder are expanding their footprints in airports around the world to get travelers to buy impulsively while they wait around for their flights. Earlier this month, Colgate bought Filorga, a luxury anti-aging skin care brand that has become a big player in airports. Colgate CEO Noel Wallace said the brand would help Colgate enter the"fast-growing and sizeable travel retail channel, particularly in Asia.
"They are on holidays and they are open to discover and explore new things."Shoppers in airports are looking for exclusive products to treat themselves and gifts for friends and family, Wilson said. Brown-Forman gets 4% of its annual sales from its"travel retail" unit, and it expects the unit to grow. The company's sales in the division grew 6% last year and 8% the year prior. Jack Daniel's has a shop in the Melbourne, Australia, airport.
Just too expensive and overrated.
Which means the goods are hi as hell.
This is kind of ironic for CNN to report on since airports make up half of their, already incredibly low, ratings too 😂😂😂
Because we all love a $9 bag of combos
Part correct.Growing on line retail industry is waiting for traditional store types to go out of business then they will gradually move into their stores with lower cost base BusinessModel incl different Channelling to & Marketing of buying process as an Experience. strategy
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