of every dollar spent at a small business—whether it's a retail store, restaurant or something else—stays in the community.
Surprisingly, 39% of all that activity will be in-person, 25% online and 34% both. One percent of respondents did not answer the question, the survey noted. Those numbers are vastly different than last year when 8% planned to shop online, 58% in-person and 33% planned to do both.Considering the many challenges small business owners face, experts give tips on how they can drive sales during this key shopping day.
"Our customer surveys show these are what consumers are looking for. They want to feel safer in small store environments. Many believe big box retailers have more safety and health protocols in place than small businesses. Business owners need to change the perception." "We have had some of the toughest restrictions of any industry since the coronavirus crisis began and we are hoping our customers will come out and support us this weekend with indoor dining or takeout," says Huether, president and co-founder of Arooga's Grille House & Sports Bar, a franchisor of 18 locations in Connecticut, Rhode Island, Florida, Massachusetts, New York, New Jersey and Pennsylvania.
"We have been in a whirlwind, faced with different restrictions that vary state-by-state. Some of our store sales are down 20% to 30%," he said, noting last year the company posted $40 million in revenues. "We are hoping our loyal customers will use Small Business Saturday to go out and help small businesses not the big box retailers."
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MakeIt If there are any small businesses left.
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