Mailer from campaign against State Issue 1: We’re watching to see if you voted

A mailer from One Person One Vote, the campaign trying to defeat State Issue 1. Fine print warns voters that the campaign plans to check to see if they voted this August after the election is over. COLUMBUS, Ohio — The campaign working to defeat State Issue 1 is using a “voter shaming” technique that political scientists have found can boost turnout but also warn can be off-putting to those who receive them.

“Whom you vote for is private, but whether or not you vote is a matter of public record. We will be reviewing public records following the election to determine whether or not you joined your neighbors in voting,” it says. “Publicizing Ohioans’ voting histories to their neighbors might be legal, but that doesn’t make it right,” said state Rep. Brian Stewart. “Most groups have the good sense not to pull intrusive stunts like this.”The mailer uses a common political technique often casually referred to as “voter shaming.” It’s based on research from political scientists, who describe it in more academic terms: “social pressure.”For instance,examined whether social-pressure based messaging would boost turnout.

David Niven, a political scientist at the University of Cincinnati, said another famous example of social-pressure based argument came in 2016,, giving them dubious “voter scores” while accusing them of committing “voter violations.” Niven said there’s no perfect formula for social pressure arguments, since they’re inherently invasive, but said there are “friendlier” ways to achieve them.

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