Madewell could not host a presentation this season due to the coronavirus pandemic. In these extenuating circumstances, Vogue Runway has made an exception to its policy and is writing about this collection via photos and remote interviews.
Madewell’s spring 2020 collection was designed long before the coronavirus pandemic shut down fashion at large—creative director Joyce Lee and her team are already designing spring 2021—but its message of optimism and lightness certainly resonates with our current moment. Lee found inspiration in the sun-bleached colors of ’70s California surf images, which resulted in vintage-y tees and cozy shorts in ocher, marigold, and sky blue.
The brand’s advantage, especially now, is that its designs have always bridged the gap between comfort and style. Easy wrap separates in an oversized gingham print float around the body, while a cream-colored sweatsuit with colorful drawstrings is a nice option for working from home. Even a pandemic might not slow down Madewell’s influence: Its popular silk bandanas have already begun to double as face masks.
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