. The platform kicks off with more than 3,000 styles ranging in price from $35 to $50 and a feed that refreshes every hour with new inventory.
The brand has set forth the lofty goal of bringing more than one million jeans to “Madewell Forever” by 2023 as part of a big-picture circularity initiative. Not only is circularity proving to be good for the planet, but it’s great for business as well. According to thredUp’s 2021 Resale Report, more than 40 percent of their millennial and GenZ consumers have purchased second-hand fashion in the past 12 months.
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